“Before it's too late, you can do the right thing, because life is worth living. When you drive, just drive.” This is the message of the commercial Parallel Lives, promoted by Anas in collaboration with the Ministry of Infrastructure and Sustainable Mobility and the State Police. The commercial aims to encourage road users to adopt careful and responsible behavior.
For our School, this topic is fundamental. Over 90% of accidents are the result of improper driver behavior. Mobile phone use, driving under the influence of alcohol or drugs, and failure to respect the highway code are widespread but truly dangerous attitudes, both for oneself and for others.
The clip contrasts – on a split screen – careful behavior and dangerous behavior. A rewind effect emphasizes the possibility of making responsible choices.
Before getting into a car, every driver must assess whether they are able to drive or not. Full physical and mental efficiency is essential: alcohol, medication, and fatigue can temporarily limit it. Let's keep this in mind! And behind the wheel, let's stay focused: a few moments of delay in perceiving a danger can make the difference between an avoided accident and a tragedy.
In the car, let's keep our eyes on the road, our hands on the wheel, and our minds focused on what we are doing: driving.
Here is the commercial Parallel Lives
